Our story
Tisira is an Arabic-first AI and digital product studio in the UAE, run by two founders. One runs every project, one builds it. We work with institutions in Abu Dhabi and businesses in the UAE and Istanbul, turning raw ideas into working products.
التقنية… تيسيراً
Tisira (say it tee-SEE-ra) comes from tasirt (ⵜⴰⵙⵉⵔⵜ), the Amazigh hand quern: two round stones, the lower one still, the upper one turning on a pivot through its eye. Grain goes in at the centre and comes out as flour. In Amazigh homes the quern turned to the rhythm of song, and in 1975 the Kabyle singer Taos Amrouche put songs of the quern on record. In Arabic, تيسيرا reads as تيسيراً: making things easy.
In Tifinagh, the letter ⵙ (s) is a circle with a dot at its centre: a quern seen from above. Our logo starts there. The saffron peg is the handle, the hand that turns the stone.
Co-founder · Projects and design
Batna, the Aurès, Algeria
A chemical engineer, trained in analytical industrial chemistry at the University of Batna, and HSSE-certified. Hayet lived in Istanbul before the UAE. At Tisira she runs projects from brief to launch, designs them, and signs client proposals.
Co-founder · Platforms, apps and AI
Bouira, Kabylie, Algeria
Bilal studied Turcology at Algiers 2 University. From 2016 to 2018 he interpreted between Turkish engineering teams and local crews on Saharan construction sites in Adrar. From 2019 to 2023 he coordinated international patients at Istanbul hospitals. A self-taught full-stack builder, he builds Tisira's platforms, apps and AI end to end.
Bouira · Batna
Bilal Khemar is from Bouira in Kabylie, Hayet Bitam from Batna in the Aurès.
2016–2018
After his degree in Turcology, Bilal interpreted between Turkish engineers and local crews on construction sites in the Sahara.
2019–2023
Bilal coordinated international patients at Istanbul hospitals.
2023
They met and married in Istanbul, then moved to the UAE in 2023 and started HABii Crafted Gifts: gift boxes delivered across all seven emirates, a 300+ product online store, an Amazon UAE store and a sublimation academy.
2026
HABii was handed over and became Al Ghafaq Gifts. The founders built Al Ghafaq X, Himam Library, Pusula, an AI KPI prototype and Rawnaq.
Now
An Arabic-first AI and digital product studio, run by the two of us.
Both of us on every project, from the first call to launch day. Nothing is passed to juniors.
Designed in Arabic from the start, not translated afterwards: real right-to-left layouts, Arabic search, 0-9 digits.
A clickable prototype before the full build, so you decide on something real.
Row-level security in the database and automated tests on real user journeys. Verified before shipping.
A working demo in days. A launch in weeks.
Tell us what you want to build. You will hear back from a founder, not a sales team.